Joey spent a decade inside agencies and the organisations that hire agencies — creative production at enterprise scale, product adoption in deep-tech, brand repositioning and operational change programmes inside a Fortune 200. He's built training programmes that taught technical teams to think like the industries they served. He's guided rebrands with 8-figures ARR at stake and sat in rooms where double-digital customer experience improvements were measured across millions of bank accounts.
He consistently saw meaningful insight diluted the moment it left the room it was found in, sharp strategy superseded by senior personal preference, and powerful ideas dashed because they didn’t fit convention.
By the time a customer experienced the brand, the underlying human outcome was gone. Leaving something cold that felt like every thing else.
Mattermore exists so that can't happen. The person who finds the insight makes the work.
Previously: Fiserv, Tray.ai, EDITED, Dare, George P. Johnson, rehab agency