In a sea of same-y brands and same-ier promises, best-practice isn’t enough. To get ahead, you need to matter more.

Mattermore was founded on understanding what drives brand growth. Right now, the driving forces for brands are best practice and personal preference; a composite average and the sum total of bias...

So when a brand is built on the sum total of average, can it really matter to buyers? When metrics are measured against industry convention, can we expect any answer but “spend more on marketing?”

Our structure is simple. We built a studio to understand ‘why’ the action measured is happening, and inject that insight into everything a customer touches.  We build brands and experiences on the signals that  drive choice and loyalty.

That approach allows us to shape categories, create value systems, change perceptions, build new habits and break old ones.
We help brands understand what drives choice and loyalty in their competitive context and build a reason to be chosen that beats bigger reputations and survives being outspent
Joey Burrow, founder and practice lead at Mattermore
Joey Burrow
Founder, Practice Lead
Twiggy, Head of Public Relations at Mattermore
Twiggy
Head of Public Relations
Zoë Flanagan, Client Collaborator at Mattermore
Zoë Flanagan
Client Collaborator
Joey Burrow, founder and practice lead at Mattermore
Profile
Joey Burrow
Founder, Practice Lead
A commercial operator who's fluent in design. Joey has worked inside Fortune 200s seeing global trends and best practice at scale, deep tech startups at the infancy of 20 employees finding product-market fit and driving adoption, and inside global agencies. He's built training programmes that taught technical teams to think like the industries they served. He's facilitated rebrands with  8-figures $ARR at stake and sat in rooms where double-digit customer experience improvements were measured across millions of bank accounts.

He consistently saw meaningful insight diluted when it left the room it was found in, and sharp strategy superseded by personal preference and industry convetion.

By the time a customer experienced the brand, the intention to create the right human outcome was gone. Leaving something that felt like everything else.

At Mattermore, the person who finds the insight makes the work. No handoff. No gap between what was understood and what was built.
Previously: Fiserv, Tray.ai, EDITED, Dare, George P. Johnson, rehab agency
Specialist execution. Strategic control.
We lead on every engagement, so clients get founder-level strategic involvement from start to finish. When the work requires specialist or scalable execution, development, production, amplification, we bring in trusted agencies and practitioners from a network built on long-standing relationships and shared standards.

We choose our partners for same reason we choose our clients: they care about the work.

We see our size as an advantage. Clients get a partner with experience navigating real commercial consequence in every decision, and access to on-call scale and specialism without carrying an overhead. It's part of why our pricing sits where it does, and why neither quality or thinking dilute when scope scales up.
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zoë@mattermore.uk
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