In a sea of same-y brands and same-ier promises, best-practice isn’t enough. To get ahead, you need to matter.
Mattermore was founded on a different way to think behind creative. The driving forces in design are best practice and personal preference; the composite average and the sum total of perception.

So when a brand is built on the sum total of average, can it really claim to be purposeful? When metrics are measured against industry convention, can we expect any answer but “spend more on marketing?”

Our structure is simple. We built a studio to understand ‘why’ the action measured is happening, and inject that insight into everything a customer touches.  Signal by signal, we build brands and experiences that create the human outcomes behind choice and loyalty, thoughtfully created, grounded in specific context.

That approach allows us to define categories, change perceptions, understand identity and build things that really matter.

The founder is the practice lead and primary contact for every client, ensuring every decision is grounded in an understanding of real commercial consequence.

We partner with people who are open to being challenged, and measure success by what they create — not just what they extract. Every engagement leaves a footprint. We choose the ones worth making.
Joey Burrow
Founder, Practice Lead
Twiggy
Head of Public Relations
Zoë Flanagan
Client Collaborator
Profile
Joey Burrow
Founder, Practice Lead
Joey spent a decade inside agencies and the organisations that hire agencies — creative production at enterprise scale, product adoption in deep-tech, brand repositioning and operational change programmes inside a Fortune 200. He's built training programmes that taught technical teams to think like the industries they served. He's guided rebrands with  8-figures ARR at stake and sat in rooms where double-digital customer experience improvements were measured across millions of bank accounts.

He consistently saw meaningful insight diluted the moment it left the room it was found in, sharp strategy superseded by senior personal preference, and powerful ideas dashed because they didn’t fit convention.

By the time a customer experienced the brand, the underlying human outcome was gone. Leaving something cold that felt like every thing else.

Mattermore exists so that can't happen. The person who finds the insight makes the work.
Previously: Fiserv, Tray.ai, EDITED, Dare, George P. Johnson, rehab agency
A very small Strategy & Design Studio. Thoughtful, grounded.
Specialist execution. Strategic control.
We lead on every engagement, so clients get founder-level strategic involvement from start to finish. When the work requires specialist or scalable execution — development, production, amplification — we bring in trusted agencies and practitioners from a network built on long-standing relationships and shared standards.

We choose our partners for same reason we chose our clients: they care about the work.

We see our size as an advantage. Clients get a partner with experience navigating real commercial consequence in every decision, and access to on-call scale and specialism without carrying an overhead. It's part of why our pricing sits where it does — and why neither quality or thinking dilute when scope scales up.
Testimonial
"Mattermore have completely revolutionised how we look at our voice and marketing. He took us from inception to creation and covered every channel.

Uncommon is now exactly as the founders envisioned.

Our connection to our customers has never been stronger thanks to Mattermore."
Fred Forster, Uncommon
In a sea of same-y brands and same-ier promises?
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zoë@mattermore.uk