Even in a logical B2B decision, we ask “what will this say about me?”, “how will I feel if I’ve got to defend it?”
That feeling drives 70% of the decisions we make. So, to us, design is a science before it’s art. We start by finding the human insights beneath the commercial metrics that are trying to neatly explain behaviour.
That’s how we build brands that matter to buyers.
A Very Small Strategy & Design Studio
Matter more than being the best on paper
Before anyone starts a rational analysis; identity, risk and social pressures frame every thought. That’s why being the best on paper isn’t enough.
The cases in our portfolio all began the same way: a brief that described one problem, and research that showed the limiting factor was a different one.
We watch real behaviour, to define why people do what they do in their specific commercial and consumer contexts. Without it, the only guides are composite averages and personal preference. Brands with their own emotional and social meaning grow twice as fast *, so by designing deliberately for those outcomes we’re building with a primary driver of brand growth.
And we design through the same systematic lens, so the insight that made the strategy powerful is felt clearly in every thing a customer experiences.
The cases in our portfolio all began the same way: a brief that described one problem, and research that showed the limiting factor was a different one.
We watch real behaviour, to define why people do what they do in their specific commercial and consumer contexts. Without it, the only guides are composite averages and personal preference. Brands with their own emotional and social meaning grow twice as fast *, so by designing deliberately for those outcomes we’re building with a primary driver of brand growth.
And we design through the same systematic lens, so the insight that made the strategy powerful is felt clearly in every thing a customer experiences.
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Coming Soon
Ampleforth
A DeFi protocol with genuine technical innovation and a brand that made it impossible to explain, creating a 14% token price lift to $80MUSD.
Coming Soon
Amorecco
A product at the intersection of luxury fragrance and sensory wellness — a combination the market didn't have a name for yet.
Coming Soon
MetaWealth | Retail
60% of people who were already interested in the product were excluding themselves from it before they ever started a rational validation.
Brand
Built signal by signal, from what drives decisions to what makes a brand matter.
Visual Identity
Brand Voice & Feel
Brand Strategy
Naming
Positioning
Brand Architecture
Should a Corporate Have Emotional Feel?
A Cyber Insurance Proposal Form is a legal document, but if due process is where buyers spend the most time with your brand; then the feel of that process will define how you're remembered. If it’s cold and clunky, then what are you?
Onda AI, an insurtech, asked us to create their customer quotation system, but the real brief was to make end-user-brokers look and feel like calm, confident experts.
Onda AI, an insurtech, asked us to create their customer quotation system, but the real brief was to make end-user-brokers look and feel like calm, confident experts.
An Emotional System
The pionner of collaborative risk response in insurtech should feel collaborative and connected.
Risk Visualisation
The industry wants always-on urgency, but better decisions are calm and considered.
Brand-feel Due Process
Onboarding and Proposal flows mapped to real-world pick up, put down and hand over.
Calm, Confident Control
If every element in a risk dashboard is designed to signal priority, then nothing is.
Feel Tested in Every Channel
The undercurrent of market-mature consistency
Native Admin Layer
Broker-friendly controls, designed to keep the pace in sales flows.
“Before we design anything, we have to understand how customers experience the brand; what defines whether they never come back, or become an advocate. The right emotional connection is over 70% of that.”
Joey Burrow, Practice Lead
Building brands that matter to their buyers in tech, finance, consumer, and sustainability.
